Seven ways to ride for Canada
Anchored at the pinnacle of women's WorldTour racing
Our elite roster of 14–16 world-class riders contests every Grand Tour and Spring Classic — multi-hour, uninterrupted exposure in the 4th most-followed women's sport on earth, reaching an explosive, gender-equal, and highly active global audience.
Upcoming events
Women's road
True legacy is built from the ground up
Alongside our elite roster, the Junior & Under-23 Development Program builds the next generation of Canadian women's cycling — from first race to first pro contract.
Talent Identification
Scouting and recruiting top junior talent nationwide, with elite coaching, testing and mentorship from day one.
The Pathway to the Pros
Our U23 program bridges regional racing and the WorldTour — the calendar, mechanical support and experience to turn professional.
Shared Responsibility
A powerful grassroots narrative for partners: direct investment in youth development, female empowerment and healthy living.
From the start line
Put your brand at the front of the race
Title-sponsor a Tier-1 Women's WorldTour team and own multi-hour broadcast exposure across the world's fastest-growing sport — while investing directly in youth development and female empowerment.
partnerships@projectnorthstar.cc · +1 (000) 000-0000